Subscribe to receive regular updates and special offers

Mailchimp opt in Popup form

Subscribe to the Mindmirror newsletter to receive behind the scenes, special offers, and regular updates.

  • This field is for validation purposes and should be left unchanged.

Discover more friendmade® products & services

All products and services listed below are registered under the friendmade® brand name.
Shop Blog Info & AboutShop Info

Buy Mindmirror :)


Limited Editions

Custom Mirror


Mindmirror blog :)

Get creative!

Behind the scenes

The Journey continues.

View all posts »

This is Mindmirror :)

General Info

For Businesses

For Resellers

For Press
0 items

About Mindmirror

Meet Mindmirror – the mirror with a message. With a healthy dose of clever wordplay and thought-provoking art, Mindmirror challenges you to reflect and focus on the things that truly matter. Clever, mindful, minimal, artful and one-of-a-kind. Get ready for some reflective wordplay! A look in the mirror has never been more fun, thoughtful and powerful. Mind over mirror!

Reflect. Daily.

If you’re as vain as the average person, you probably check your hair or make-up and practice your duck-face about 8 times a day. A superficial waste of time? Not anymore!

Mindmirror adds meaning to your daily routines by transforming every look in the mirror into a mindful look inside. Set your focus, relax, re-think, remind yourself of the positive! Use your mirror wisely and mindmirror will leave a smile on your face throughout the day.

Got the Message?

Each Mindmirror carries its own message for you to reflect on and make your own. Some messages clear and bold. Others fragile and delicate. Some unmistakable. Others ambiguous and multi-interpretable. Each message however is an invitation to reflection, and comes with a healthy dose of comforting positivity.

“Words mirror reality.
Play with them.”

Stijn van der Pol, Founder


“Words have a enormous power…

Words have a meaning. They symbolise something. They therefor seem objective. But words can carry multiple meanings. And their meaning can change overtime. They therefor have a subjective aspect as well. Words leave room for interpretation and change. They allow us to play. And this is where the magic happens. Playing with words, changing them and giving them new meaning, allows us to change our perspective on reality and sometimes even change it.”

Created by saf~

MindMirror is an idea of artist & entrepreneur Stijn van der Pol. Under the name ‘saf~’ Stijn is known for his ambiguous, mindful yet down to earth wordplay art. In his work we often find themes as opposites, balance and common sense. Through the power of words, Stijn asks us to reflect on both everyday as well as contemporary topics, offering perspectives that are often right in front of us. Always with a twist.

Words play an important role in Stijn’s work and art. By putting words on a mirror, Stijn creates an extra layer of perspective, both literally as well as figuratively. By putting you in the center of the artwork, the words you read and the message they convey immediately become personal. The line between the mind and the outside word come together.

Awesome design,
premium quality

Next to our awesome design, we promise premium quality products only. That is why we work together with fair, innovating brands who have eye for detail. Our frames for example, are made by German based market leader Nielsen, and available in three stunning, basic colours: black aluminum and natural or white oak.

Frequently asked questions

Being the reflective type of person, you probably have many more questions about Mindmirror and life in general. Well… We won’t answer those last ones, but surely we can answer some more questions you might have about Mindmirror. Check the FAQ.

Where can I buy Mindmirror?

We are currently building up a network of resellers across Germany and Europe in general. We will soon show them to you on our website. For now, Mindmirror is only available right here, at

What sizes are available?

We have chosen to keep things simple. For now, Mindmirror is only available in 30x30cm and 50x50cm. Wish to order a custom size? Simply contact us and let us know. We’ll see what we can do! Basically, everything is possible.


How is Mindmirror made?

Mindmirror is not much different to a great fineart print. The only difference being, that in stead of a print in a premium quality frame, you now get a mirror.

Our mirrors are laser-engraved with high precision. From the back of each mirror, the ‘print’ is lasered out of the mirror foil, leaving clear glass graphics.

After laser-printing the mirror it is up to you. Either buy a mirror with pre-sprayed colours by Edding, choose to colour your mirror yourself with our Edding Acrylic Markers, or choose your colours with our inlay papers, to be able to change them once in a while.

To make our mirrors complete, we frame them in a fineart-quality, aluminum frame by Nielsen.

Can I order my own design?

Sure you can! In our ‘specials’ section you will find a few examples of customisable mirrors. Customize them with your name, with your favourite poem, or send us your graphic. For an extra fee of 30€ you’ll have the perfect, unique gift.

View Specials »

I own a shop. Can I sell Mindmirror?

Mindmirror is the perfect product for any lifestyle, mindstyle or interior shop. With a price range between 100 and 300€ your customers will be able to buy a unique Mindmirror.

Especially for shops we offer the possibility to have us design a custom Mindmirror or Mindmirror collection. How about a Mirror for your customers with a custom branded Mindmirror?

Reseller info »

I am an journalist. Can I get more info?

Of course! As we are new to the market, any bit of publicity means the world to us. Are you interested in an interview? Or looking for a partnership deal? Contact us any time.

Press Info »

"Mindfulness meets wordplay in a stunning project!"

Steffen Leukel, Designer & Art Director

"A mind boggling mirror!"

Maarten Griffioen, Owner factorM


"Thankful for people like Stijn and his idea of that wants to inspire us to be more #mindful and to concentrate on what really matters.” "

Bettina WiedmanCEO of Experiment e.V
An der Elisabethkirche 6
53113 Bonn, Germany
Tel: +49 1609 508 4897
Join our mailing list to receive mindmirror updates & offers!

Mailchimp opt in footer

Subscribe to the Mindmirror newsletter for regular behind the scenes, updates and special offers.

  • This field is for validation purposes and should be left unchanged.
All Rights ©2024 friendmade® GmbH
Terms | Imprint | Privacy Policy